Hereís what you need to know about the Air Max 720, the latest Air Max that dropped on February 1, and also the most decadent, stiff, outrageous sneaker to ever grace the Runnerís World office: Itís pretty ridi****us. To wear it, you have to like attention, because itís impossible for someone to see this shoe and not form a strong opinion. And those opinions will be shared with you whether you [url=http://www.clinique-hoffmann.fr/Adidas-ZX-750-Femme-c-57.html]Adidas ZX 750 Femme[/url] want to hear them or not. This is that kind of shoe. Nike told us that the 720 isnít a running shoe, which sounded like a challenge to usómore on that later.
The Air Max 720ís launch generated both hype and controversy. A petition to recall the shoe gained more than 43,000 signatures based on the Air Max logoís apparent depiction of the word ďAllah,Ē which some muslims consider offensive. When asked whether the launch would go forward as planned, Nike told Runnerís World that the company is taking the concerns seriously, and that the logo ďis intended to reflect the Air Max brand only. Any other perceived meaning or representation is unintentional.
Nikeís previous flagship Air Max, the Air Max 270, packs a 32mm air pillow in the sole; at 38mm, the new Air Max 720 puts a veritable bounce house of cushioning underfoot. That added [url=http://www.solartint.fr/Adidas-ZX-Flux-Femme-c-55.html]Adidas ZX Flux Femme[/url] 6mm is designed to provide all-day [url=http://www.nordbranchen.de/Nike-Air-Max-95-Damen-c-5.html]Nike Air Max 95 Damen[/url] comfort for not just your foot, but also your environmental conscienceóNike says the 720ís air bag is made from more than 75-percent recycled manufacturing waste. In person, the air bag looks even bigger, and because it juts out past your heel, you feel it compressing with every step. Itís an odd sensation at first, but you donít notice it on the run and it does beget that air-walk feel after you get the hang of it.
If the shimmering air sole and accompanying overlays are the gaudiest parts of the shoe, the wavy upper is the most polarizing. You either love it or hate it; I got all kinds of unsolicited feedback. ďYouíre wearing those?Ē was the gist, although sneakerheads might take that as a compliment. The fit feels a bit small, although the toe box isnít cramped and the midfoot doesnít feel particularly narrow. The soles [url=http://www.solartint.fr/Nike-Air-Vapormax-Femme-c-31.html]Nike Air Vapormax Femme[/url] are seriously plush, especially in the forefoot, which is necessary in a firm shoe that otherwise feels like itís entered rigor mortis.
The stiffness, and the 17.8-ounce weight (in a menís size 12), donít totally discount the Air Max 720 as an occasional running shoe. It isnít a running shoe, of course, but it doesnít feel bad on the jog. Those massive air soles produce enough rebound to offset some of the shoeís heft; itís not enough to disguise all of its planetary mass, but enough to keep it from feeling as slow as it should. If youíre a midfoot striker, the bulbous heel isnít stride-altering. We still wouldnít pick the shoe for everyday running, but it might be the perfect Instagram flex at the gym. And if youíre wondering why weíre talking about this shoe at all, itís because we appreciate that Nikeís most stylish casual [url=http://www.aeroshack.co.uk/Nike-Air-Max-97-Womens-c-10.html]Nike Air Max 97 Womens[/url] shoes look a lot like running shoes, and weíre always curious to know how the dayís hottest sneakers hold up to actual runningóagainst Nikeís advice, now we know.
The company says you can expect to see full-length, 720-degree visible air sweep through a variety of the brandís designs. Could a dedicated running shoe be in the works? Only time will tell. In the meantime, Nike has teased the next 720 release, the Jordan Proto-Max 720.